The motto was: There are enough seams between fashion and film!
The organizer of the competition was RENÉ LEZARD Mode GmbH based in Schwarzach am Main.
interfilm Berlin supported the Projekt.
RENÉ LEZARD encouraged the participants to confront the connection between fashion and film – finding the links.
"Send us a cinematic approach to the world of fashion. Illustrate it emblematicly or concrete, play with its glamour, its elegance, with patterns and backdrops.
Films of all genres can be entered, irrespective of whether they are animated films, one reelers, experimental or documentary films.
Film length should not be longer than 7 minutes. Films to be handed by post by 5th January 2011.
The short films chosen will be presented on occasion of the Fashion Week Berlin organised from 19th to 21st January 2011.
The jury will be set up of experts from the film and fashion branches. Films will also be presented on our PREMIUM exhibition booth. The award ceremony will take place19th January at SOHO House Berlin".
The first prize is a Canon EOS 5D Mark II.
The second and third prize are prizes with a total value of 1,000€.
Boris Seewald - Germany 2010
Music: Ralf Hildenbeutel
The other winning films are unfortunately not available online.